Google Product Search: Untapped Traffic & Qualified Customers
by Dennis Consorte - April 16th, 2009
Gain Access to Shoppers Who Are Ready to Buy
It used to be that doing a simple search on Google for a particular product would return relevant content sites only. You had to actually drill down and find the shopping results on your own. Until recently, Google only had a small shopping link at the top of the page that generated very few clicks; you may remember when they launched this as Froogle. Now, Google’s Product Search feature, also known as Google Shopping puts direct links to products right at the top of the search results. If you run an ecommerce site and you’re interested in putting your products at the top of the list, keep reading to learn how to send look-to-buy shoppers directly to the product page in question.
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