20 Questions to a Google Search Guru
by lihi lothan - April 21st, 2008 10:26 am
Popular Mechanics has recently published an interesting 20 questions rare interview with Udi Manber, the VP of search quality for Google.
Manber gives a glimpse into how Google’s dominant engine helps you find what you want, how you can help it find you and how search is constantly evolving with the pace of technology.
“Do you find that the content on the Web is evolving to be more search-engine friendly?
It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.
How does search change when the content provider is in a more crowded space? Say, for instance, there are 50 Chinese restaurants all in the same area …
It goes two ways: The content provider should think about how users will look for their content, and the user should think about what words people use to write about their content. Very often people make the mistake of using a search engine as if they are talking to another person. They use all sorts of words that a person will understand, but are not going to be in the content they are searching for. You should think about what you expect to see in the actual page and search for that. Having said that, we’re doing this, too. We will take your query and try to “understand†it and match is as best we can to the content we find on the Web.”
Click here to read the full article
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