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Slideshare is the world’s largest community for uploading, sharing and distributing presentations. Over 30 million consumers visit the site monthly and it is becoming a key tool, particularly for B2B sales. A basic membership is free and within 5 minutes you’re ready to start uploading. See how ECommerce Partners used Slideshare to promote our own email marketing product (below the fold) by converting our existing sales presentation from Powerpoint.

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1. Create Exclusive Offers for Fans and Followers – Don’t just post a blanket notice of a sale. Both Facebook and Twitter have different methods to go about marketing yourself. For instance, Twitter is more attuned to “raw”, up-to-the-minute thoughts and instant posts. Twitter centers on “what are you doing RIGHT now” – so it’s naturally more suited to impulse buys and quick coupon announcements. You’re also limited in the number of characters you can post – so your tweet should be short and direct. Facebook lets you include a reasonable amount of text, plus images or video, while letting users “like” or comment below it. Facebook marketing is more about the company interacting with its fans in a more leisurely, community building forum.

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If you sell products throughout the U.S. but have always wanted to expand into global markets, there’s no better time to start than now. Using FiftyOne.com, online retailers are now able to easily and effortlessly market their products internationally without all of the usual hassles of having to manage separate sites, shopping carts and shipping calculations. FiftyOne.com is used on well-known corporate sites such as Sears, Buckle, Under Armor and more. By handling all of the logistics and becoming the central point for transactions, shipping and returns, FiftyOne takes the hassle out of doing business in an increasingly globalized world.

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Some people might think, sales are sales, and it doesn’t matter who your customer is along the way because you’re looking for the same result in the end. However, you wouldn’t market to a 5 year old the same way you would to an adult, so why market to a business the same way you would a consumer? Clearly, the main difference between B2B and B2C sites is their focus on the consumer and the type of consumer they sell to.  B2C sites sell directly to the customer, yet B2B is geared more toward businesses which then supply the customer with goods or services.  With this in mind, the sales process is markedly different even though the end result might be the same.

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Years ago, the Internet was an unpopular shopping channel. Today, an e-business can thrive without a physical location, often surpassing Bricks-and-Mortar (B&M) stores in annual revenues. According to the US Census Bureau, while some retail industries still seem to dominate the market such as health care, in-store sales are falling significantly short of their online counterparts in a variety of industries. For example clothing internet sales came out to $17.1 billion, more than doubling retail sales of $7.1 billion.

Source: US Census Bureau

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You can’t deny that blogs are everywhere – but few sites have really answered the question, “Why Start a Blog?” The reasons for blogging go well beyond just a sort of “online diary” or news outlet.  In fact, scientists have actually discovered that blogging regularly may be good for your health!  A study mentioned in Scientific American noted that “besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery. A study in the February issue of the Oncologist reports that cancer patients who engaged in expressive writing just before treatment felt markedly better, mentally and physically, as compared with patients who did not.”

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Have Your Customers Done Their Homework?

Now that it’s the middle of summer, school is the last thing on kids’ minds. But online retailers are already gearing up for what could be a lucrative back-to-school shopping season.  Considering that parents spend around $250 per child for products ranging from backpacks to computer software, savvy online shoppers are looking for the best deals around.  A recent study on online consumer behavior from Compete.com revealed that today’s shoppers are becoming increasingly attuned to the variety of options available before they buy.  From review sites to price comparison engines, moms and dads buying back-to-school goods have more ways to save than ever.  Not surprisingly, the main shopping tool they turn to is an overwhelming favorite – search engines. Read the rest of this entry »

When starting any Ebusiness venture, knowing how to test, track and evaluate your results is crucial.  By setting up Key Performance Indicators (KPI) otherwise known as Key Success Indicators (KSI), you can in turn create progress and overall company momentum toward a shared goal.

Before delving into the specific KPIs of Ebusiness, it’s important to understand the difference between Ebusiness and Ecommerce – two terms that are often used interchangeably but by definition have different meanings.

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You’ve been getting a steady stream of business for a while now, but you’re ready to take things to the next level.   You’ve been working hard to optimize your pages for the search engines, and you’ve just launched a new PPC campaign.  Your email newsletter is going out to thousands of satisfied subscribers.  What are you missing?

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Product Zoom technology gives internet shoppers the virtual experience of wearing, touching and viewing products in fine detail. Zoom lacks the tactile and other sensory experiences of the real world, but it’s about as close as you can get. Online retailers including Anthropologie, Coach, GAP and Zappos all use product zoom successfully to sell their products. According to Internet Retailer, Divisional VP for Coach.com, Ron Offir notes that product zoom technology is, “a very powerful marketing channel for our brand and a driver of business to our stores.”

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