Baby Carriers.com

Parents with young children have little time for shopping. Baby Carriers.com brings the best brands together in one place for easy research and purchase, plus instructions, forums, and ad-vice.

The challenge

A popular product in a very competitive market required we design a site that would do well with search engines and earn top rankings in a crowded field. We also needed smart categories and great search function for a large inventory. Finally, the site needed to appeal to women look-ing for a comfortable, well-made product and new fathers who might be more interested in the engineering involved and the relative advantages/disadvantages of each style offered.