Baby Blankets.com

The go-to site for the perfect baby blanket! With a large inventory, spanning fleece to cashmere, Baby Blankets.com offers something more: extensive personalization. Users choose colors and fonts to script baby’s name, date of birth, messages, and quotes, limited only by their imagination.

The challenge

In addition to displaying a large inventory of ready-to-buy products, this site required we entice the user to personalize a blanket, then take them through a sequence of steps and through to checkout without having them drop out of the process. The site posed additional technical chal-lenges as well: the animated, warm and friendly interface uses complex programming to execute the customization process.