American Art Resources

A leader in the field of therapeutic environments, American Art Resources specializes in art consultancy for the healthcare industry. Working with administrators and designers, AAR facilitates the creation of inspiring and healing environments.

The Challenge

We had to communicate the credibility of this established b2b organization while suggesting the look and feel of a museum site, as appropriate to its mission. This site caters exclusively to healthcare and design professionals. As a client management tool, it required account and login functions. While the majority of its art collection is off limits to non-registered visitors, the remainder had to serve a sale and lead generation function through education, industry news, and project promotion.