AdaptMedia

This digital outdoor advertising company combines technology and innovative thinking in a new approach to reaching customers in the competitive New York and Chicago.

The Challenge

AdaptMedia uses electronic billboards mounted on taxis, cellular data transmission, and GPS to put real-time control in the hands of advertisers; ECP was selected to design and execute the online technology necessary for its ecommerce platform. The concept allows customers to schedule and purchase advertising by date, location, and even time. While requiring a more complex database as its core function, the site had to be easy to use to guide users through the process and through checkout.