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Viral Marketing Campaign Services

Viral marketing, increasingly popular through media outlets like MySpace® and Google’s YouTube®, is an advertising method that aims to create buzz for a company, product, film, or service by producing the wow-effect in viewers. Viral marketing relies on people passing on a link, email, e-book, or other digital media to friends, colleagues, and acquaintances.

The Potential in Viral Marketing

One of the first and most successful viral marketing campaigns involved The Blair Witch Project. The first widely released movie to be marketed on the Internet, producers for The Blair Witch Project created a website that implied the film was a real documentary. This created a strong buzz throughout the Internet community, resulting in intense online debates over whether the film was real or not.

The buzz created over The Blair Witch Project led to its amazing success, grossing over $160 million in the USA and $248 million worldwide. A testament to the financial benefits of viral marketing, The Blair Witch Project went down in the Guinness Book of Records as the highest profit-to-cost ratio ever for a motion picture: for every dollar spent, the film made more than $10,000.

Creating the Buzz

ECommerce Partners knows what it takes to run a successful viral marketing campaign. Flash design sites, promotional blogs, and refer-a-friend programs are a few of the possible options. Our talented design team will ensure the promotion gets the wow-effect you need, while our email marketing solution experts know how to get your promotion in front of the right audience.

From conception of the idea, to the design and launch, we will provide complete management for your viral marketing campaign. Fill out the form below to request your quote today.

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