An effective affiliate program is an excellent way to drive customers to your site while paying only for results. Affiliate marketing programs are performance-based advertising plans in which commissions are paid on referrals that lead to either sales of products and services, or lead generation and form completion.
Comprehensive Affiliate Program Management:
- Launching new programs: if an affiliate program is right for your business, ECommerce Partners will manage the software integration between your website and one of the top affiliate networks. We have experience managing programs in Linkshare, Commission Junction (CJ), Google Ad Network and Share-a-Sale.
- Identifying/finding the right affiliates and publishers: We have strong relationships with top affiliates to yield quick, sustained results. Our team will also identify new websites and publishers targeted to your specific industry.
- Lead generation campaign: we will help you add interested potential customers to your mailing list or have them respond to your special offers through lead-gen affiliates. You will pay your affiliates only for new subscribers that meet certain requirements.
- Customer acquisition management: ECommerce Partners can help you analyze how the leads you acquired are behaving on the site, what their shopping patterns are, how to improve their conversions, and which types of leads to target in the future.
- Measuring the success of Affiliate Marketing campaigns: we'll analyze how your Affiliate Marketing campaigns are performing compared to other marketing tactics, to ensure you get the highest possible ROI.
Our Outsourced Program Management (OPM) services include in-depth competitive analysis and strategy, affiliate identification, affiliate commission structure planning, affiliate solicitation, ongoing promotion and creative banner designs optimized for high click-thrus.