Ecommerce Web Design
Don’t confuse a beautiful website with a website that is high-sales, high-traffic, reliable and useful! The most successful ecommerce websites have the following characteristics:
- Are visually pleasing as well as usable and quick-loading
- Incorporate all the features and functionality that customers need for a pleasing site experience that is conducive to customer retention and conversion
- Are Search Engine friendly
- Integrate seamlessly with your business operations applications and product catalog
- Give you the reports and statistics you need to measure performance and optimize your business
- Are easy to update and maintain by your staff.
We design and implement high-performance websites that address all of the above, and more.
At ECommerce Partners, the website design and development process begins by approaching your site as a business first and foremost. Our passion is building successful businesses online, and the value we provide can be measured in business terms, such as ROI, revenue and customer volume. With over a decade of experience in eCommerce web design, we understand the business of the Internet and excel at providing tailored technology solutions that are scalable, flexible, search-engine friendly, and proven to solve your business needs.
Our Web Design and Development Process: An Overview
The ECommerce Partners’ website design and development process follows our unique methodology that leverages our extensive industry expertise to help you achieve lasting success. Proper Planning is our “secret sauce” that ensures a successful implementation!
The first step in our process of creating a successful website is to clearly articulate a viable online strategy. By understanding what the site needs to accomplish, the right decisions can be made. For this reason, at ECommerce Partners our process begins with a team of consultants researching your online business, its target audience and its competitive environment through intensive data-collection and analysis. Based on these findings, ECommerce Partners defines the website strategy, including the site’s goals, success metrics and value proposition.
The online strategy is described in a holistic and comprehensive blueprint document called the Ecommerce Requirements Specification (ERS). The ERS also includes Creative, Functional, SEO, Search, Content and Technical Requirements. Additionally, the ERS recommends to what extent custom development and 3rd Party Applications will be necessary during implementation, or whether standard ecommerce website tools could suffice. For more information on the ERS, see the Ecommerce Strategy Section.
The next step is visualizing all the ERS requirements through functional design. The functional design provides a visual blueprint and map of the website through Information Architecture wireframes, sitemaps and process flows.
From there, the development and implementation phase begins, which ECommerce Partners terms the Ecommerce Development Module (EDM). The EDM encompasses all the design, coding, QA, User Acceptance Testing, Migration and Launch processes that are involved in any professional website development. Each step is planned in advance in the ERS phase, and then our implementation is carefully choreographed and managed to ensure the best results.
Why do we bother with the ERS? The answer is simple: you wouldn’t build a house without an architect and a blueprint, and you shouldn’t build a website without a digital equivalent. If you want your digital ‘storefront’ to crumble, the surest way to ensure failure and waste untold time and money is to skip proper planning and jump blindly into implementation. We swear by our ERS and EDM processes because they work!
The chart below illustrates the components of the ERS and EDM development flow: