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Traffic and Conversions
The Internet is crowded with awful websites. Not just the purple and green sites with the blinking flowers and flashing text, but also the beautiful, tasteful sites that simply aren’t turning a profit. They have nice products. They found a graphic designer to create a lovely homepage. They hired a professional photographer to take product shots. And yet, a small number of people visit, hardly any venture beyond the landing page and even fewer make a purchase. What went wrong?
FORM FOLLOWS FUNCTION
It’s tempting to over-emphasize the look and feel of a site while leaving out critical elements to site success. The site build must be search engine-friendly. Site architecture must be logical and navigation user-friendly. Content must be keyword-rich and entice visitors into the site. Numerous usability-listening-to-customers-have-limits studies show that you only have 3 to 7 seconds to make an impression and get that first click!
CONNECTING WITH THE PUBLIC
Very few people will walk through the door in a storefront without logical signage or window displays indicating the sort of goods available inside. Likewise, online shoppers won’t enter your site unless they receive the proper cues. Faced with a confusing home page, closing the browser window or clicking away to another site is the online equivalent of walking past your store because it doesn’t look interesting, safe, or relevant to their task.
Making that connection is the first step in a successful conversion process, the critical rate at which site visitors actually complete a sale. Traffic is essential, but conversion is the key to online success. Acquiring traffic is an ongoing cost of doing business, but paying to amass millions of visitors is pointless if you have a low conversion rate. Designing for high conversion, a one-time expense, determines the difference between making and losing money.
PLAN FOR SUCCESS
ECommerce Partners consultants can help you avoid home page bounce, dropped shopping carts and low conversion rates through careful analysis and recommendations based on our years of experience and site testing. It’s not enough to passively analyze site traffic. We don’t sit back and wait to see what actions site visitors will take. ECP believes in actively establishing the user path through intelligent site builds based on proven techniques. And after designing a user path, we test it in real time and tweak it until we’re satisfied and your site reaches maximum conversion rate. We know how to build site traffic and, once customers arrive, guide them to your desired goal.
Request a quote below and see how we can identify and improve the critical functions that will make your website a success.
