Building successful businesses online.
Schwartz & Benjamin
Finding the Perfect Fit Online
Scoop:
Schwartz & Benjamin is a New York footwear manufacturer and licensee for many of the world's most prestigious fashion houses, including Michael Kors, Anne Klein, Givenchy and Yves Saint Laurent. Drawing on 20 years of experience in creating fashionable footwear, the company launched its own line in 2005. daniblack immediately made waves in the fashion world gracing the pages of leading fashion magazines, such as ELLE Accessories, People StyleWatch, Lucky and Marie Claire.
Sold at top retailers around the US, the brand is now also available online, at www.daniblack.com. The cutting-edge online presence was designed to perfectly complement the brand’s upscale image and drive additional revenues.
Story:
Up until last year, daniblack had only a simple product-catalogue site without ecommerce capabilities. Its shortcomings: low visibility in search engines, poor traffic rates, virtually no branding capabilities, no back-office integration, and insufficient customer data collection. The absence of interactive applications, such as wish lists, blogs and videos, made the site seem out-of-date and out-of-line with daniblack's corporate identity.
Solution:
ECommerce Partners started by analyzing the brand’s online needs and defined the following goals: build a successful ebusiness that speaks the brand’s language, expand the distribution network, and drive relevant traffic to the site. It was decided to enhance the front-end experience, integrate back-office functionality, include interactive communication components, and launch an advanced online marketing campaign.
ECommerce Partners proceeded with the development of a completely new ecommerce site. It now offers a streamlined navigation, clearly organized pages, and a modern look and feel. Web 2.0 components, such as blogs and videos support interactive customer communications and provide information on the latest shoe trends. Advanced SEO and PPC campaigns drive relevant traffic to the site and increase the brand’s customer reach.
Finally, ECommerce Partners also developed online metrics to measure traffic, stickiness, conversion and retention rates.
Success:
Today, visitors flock to www.daniblack.com, browse different styles or select the styles they want to view, add items to a personal wish list, and enjoy a convenient, fun purchasing experience.
The ebusiness is growing rapidly, and the online marketing efforts keep paying off. In fact, the site ranks number one in Google and other major search engines for most relevant keywords, and traffic to www. daniblack.com has grown five-fold since the launch of the SEO campaign.
ECommerce Partners continues to work with daniblack offering support and maintenance, hosting, SEO, and various social media marketing services.
Services:
To date, ECommerce Partners has provided DaniBlack with the following services:
- Search Engine Methodology
-
- SEO Discovery Phase
- Ecommerce Development Module for Custom Cart Features
-
- Promotion & Marketing
- Ongoing
-
- Support & Maintenance
- Hosting
- Internet Marketing Services
- Search Engine Optimization
- Social Media Marketing
