Building successful businesses online.
Teacake Bake Shop
Sweet Success Online
Scoop:
Have a craving for cookies, cupcakes or brownies? Try Teacake Bake Shop. With three outlets in California, the company serves up delightful treats made of the finest, fresh ingredients, including imported Belgian Chocolate and Dutch Cocoa. It also offers quality craftsmanship with goods baked in small batches, on-site, in an open kitchen allowing customers to see and enjoy the process. The bake shop is a great place to pick up delicious pastries and sweet gift packages for any occasion from birthdays, to weddings, to baby showers.
At www.teacakebakeshop.com, pastry lovers all over the country can browse the comprehensive dessert selection, order and shop online, sign up for a baking class, or book a teacake party.
Says Agnes Hsu, founder of Teacake Bake Shop:
Taking a high-end bakery online is a challenge. The website needs to offer mouth-watering displays, build strong brand awareness and recognition, and support the kind of rapid ordering and delivery process necessary for perishable goods. We were in the market for a leading-edge interactive agency, when we came across ECommerce Partners. We checked out their site, met with them, and decided to give them the job. Our decision really paid off. We now have a site that’s easy to use and great to look at, one that does wonders for our brand and for our bottom line. Kudos to Ecommerce Partners! Agnes Hsu, founder of Teacake Bake Shop
Story:
Teacake Bake Shop’s first website was supposed to support the brand, expand its geographic reach, and open new revenue channels. But it proved disappointing. It was difficult to use and cumbersome to update. It also fell short in terms of marketing. Visibility, traffic and conversions were low, and branding issues abounded. Teacake Bake Shop undestood that it needed a complete site overhaul and called ECommerce Partners to the task.
Solution:
The priorities of the project were clear: The new website needed to be geared towards improving the user experience, promoting the brand, driving relevant traffic both to the site and to the stores, and growing sales. In short, Teacake Bake Shop’s new online presence needed to become a successful ebusiness.
After developing a customized ecommerce strategy for Teacake Bake Shop, ECommerce Partners designed and developed the site, offering clearly organized home, category and product pages; a streamlined navigation; and an accelerated checkout process. A content management system was integrated to support dynamic updates. To ensure smooth ordering and delivery, ECommerce Partners implemented custom cart features, including unlimited catalogue management, secure shopping cart, payment processing, and powerful shipping & fulfillment functionality. The site was integrated with UPS based on product location to give shoppers various shipping options and metrics.
Analytics were put in place to track online results.
Success:
Today, www.teacakebakeshop.com is at the core of a successful ebusiness. Users enjoy a truly sweet, hassle-free shopping experience, and the company enjoys swelling traffic and conversion rates, as well as booming sales, online and in-store. With its streamlined navigation and appetizing visuals, the site also effectively supports branding goals. Advanced online marketing tactics ensure Teacake Bake Shop`s continued success.
Services:
To date, ECommerce Partners has provided Teacake Bake Shop with the following services:
- Ecommerce Development Module for Custom Cart Features
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- Unlimited Catalogue Management
- Secure Shopping Cart
- Promotion & Marketing
- Payment Processing
- Shipping and Fulfillment
- Detailed Site Traffic & Sales Reports
- CRM
- Customer Account Management
- Analytics
