Building successful businesses online.
Security System New York
Securing Online Sales
Scoop:
While statistics have improved, there are still approximately 406,000 property-related crimes in the greater New York area, each year, and people continue to look for better ways to protect their homes and businesses. Many turn to Security System New York (SSNY), a leading provider of security solutions for commercial and residential clients. Unlike traditional security firms, SSNY can provide customized solutions for each client’s specific needs. The company’s offerings range from simple products, such as locks, intercoms and alarms, to complex installations, including access control, biometric readers, and CCTV & surveillance.
To view and assess different security solutions, check out testimonials, or request a quote, customers can now visit SSNY online, at www.SecuritySystemNewYork.com.
Says Mike Schumacher, CEO Security System New York
Many companies maintain an online presence to display standard security systems, such as locks and alarms. But I don’t know of any that uses the Internet to present the rich selection of security systems and customized solutions, available today, in a clear, succinct manner. We saw a tremendous opportunity to help educate customers about the different options. As a result, we decided to build a website that was both highly informative and highly accessible. Since we were new to the online game, we looked for a reliable, experienced partner that could help turn our vision into reality. We found ECommerce Partners, and we could not be happier. Our new online presence looks great and works great. It helps our customers quickly zero in on the security solution that’s right for them. And it helps us stake our claim as a leading security system provider in the greater New York area." Mike Schumacher, CEO Security System New York
Story:
SSNY first approached ECommerce Partners in 2008. The company had no online presence, but it had noticed a real need for a professional security site that would educate consumers about their various options in a clear, understandable manner. A comprehensive website, SSNY realized, would help establish trust among relevant target groups and offer an opportunity to connect with customers and prospects. And since the site would specifically cater to New York, where the need for sophisticated security solutions is high, it would help to rapidly drive sales. In short, SSNY hoped that a new site would be a win-win, both for the company and for its clients.
Solution:
To start, ECommerce Partners and SSNY defined goals for the new online venture: The site should be unique, offering maximum user comfort with a comprehensive, yet succinct overview of the various security options. It should register well with search engines and drive traffic. And it should generate quality leads.
ECommerce Partners first sent its engineers for a three-day, on-site exploration tour to learn the ins and outs of the security business. Then they designed and developed a site that elegantly supports SSNY’s brand identity. With its clear layout, intuitive navigation, and host of client testimonials, www.securitysystemnewyork.com inspires confidence in SSNY’s solutions. To cater to search engines, ECommerce Partners first checked overall keyword relevance, then wrote keyword-rich content for the entire site and launched a state-of-the-art PPC (Pay per Click) campaign.
Success:
Results were quick and stricking! Shortly after launching, conversion rates on www.securitysystemnewyork.com started soaring. They rapidly reached a stable 10% -- an impressive achievement in the competitive lead generation environment. The site has proven particularly successful in attracting large commercial clients, who, once they see the results of some introductory security installation, quickly upgrade to major accounts.
Because of the convincing results of the Pay per Click campaign, ECommerce Partners has recently been asked to step up the lead generation effort with general and local Search Engine Optimization (SEO) projects.
Services:
To date, ECommerce Partners has provided Security System New York with the following services:
- Methodology
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- WRS (Website Requirements Specifications)
- Keyword Effectiveness Research
- Ongoing
