Building successful businesses online.
Schneider Locksmith
Unlocking the Potential of Online
Scoop:
Schneider Locksmith is a leading provider of security and locksmith services in New York. The company caters to commercial, residential and management clients and offers a range of security solutions, including locks, safes, gates, doors, surveillance devices, intercoms, and access control systems. Owned by Mr. Locks, a premier supplier of security hardware and services, Schneider Locksmith specifically addresses the security needs of corporate clients.
To educate companies about the different security systems available today and offer them information about its comprehensive product and services portfolio, Schneider Locksmith maintains an advanced online presence at www.SchneiderLocksmith.com.
Says Yaron Erez, President of Mr. Locks :
"For years now, we have been running a successful website at www.mr-locks.com, and we know first hand of the sales and marketing benefits such a site can offer.
When we acquired Schneider Locksmith, we decided to develop a separate website for our new venture. Mainly addressing large corporate clients, the site we envisioned needed to be highly professional, and we were looking for a professional partner to help us with the endeavor. Industry colleagues recommended ECommerce Partners, and once we saw their sites in action, we knew we were in good hands. ECommerce Partners created the quality lead-generation website we had in mind and offered us much valuable advice along the way. We were very happy with their work." Yaron Erez, President of Mr. Locks
Story:
Mr. Locks acquired Schneider Locksmith with a clear set of goals in mind: catering to the corporate world with a variety of security systems and services, gaining large, long-term accounts, and becoming the go-to locksmith for companies in the New York area.
Well aware of the power of online, Mr. Locks decided to create a dedicated site for Schneider Locksmith and tapped ECommerce Partners for the task.
Solution:
ECommerce Partners and Schneider Locksmith agreed that the new website would be designed to support the corporate image, drive relevant traffic and generate quality leads. First, the agency created a number of effective branding elements, including a corporate logo that communicates the company’s key qualities - security, reliability and speed. A clear, intuitive navigation system helps visitors quickly find what they are looking for. They can browse by security system (i.e., locks, safes, gates etc.), account type (i.e., commercial, residential, management,) and zip code (to find a store near them). And they can enjoy comprehensive content presented in a clear, concise fashion. With all the facts at their fingertip, busy professionals can act quickly. They can request a quote for their specific security needs, open accounts directly online, and enjoy special discounts with their first purchase. All these features cater to clients while at the same time helping Schneider Locksmith to gather valuable customer data.
To drive traffic to the site, ECommerce Partners launched its systematic SEO methodology, which includes SDC (SEO Development Component) and SEO Discovery Phase.
Success:
Within only a few short months, www.schneiderlocksmith.com has reached its goals. Traffic and conversion rates are soaring, and the site keeps generating ever more leads. It ranks very high in major search engines, placing consistently in one of the top three organic spots for power keywords, such as “locksmith new york city,” “locksmith new york,” and “locksmith nyc”. With its clear presentation, informative content, and reliable, high-quality products and services, Schneider Locksmith has indeed become the go-to destination for corporate security accounts.
To date, ECommerce Partners has provided Schneider Locksmith with the following services:
- Search Engine Methodology
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- SEO Discovery Phase
- SDC (SEO Development Component)
- Ongoing
