Building successful businesses online.
Sabon
Creating a Sparkling Oasis Online
Scoop:
Are you looking for a gift that is luxurious, yet affordable? Try exquisitely scented, body scrubs, lotions, oils, sprays, and handmade soaps from Sabon. Made of the purest, natural ingredients, Sabon products bring luxury and style to every home. You can buy them in twelve stores around the US, and you can purchase them online at www.sabonnyc.com.
Sabon’s current website features the latest in ecommerce comfort, allowing visitors to conveniently browse the large selection, quickly zero in on items of particular interest, learn more about the products, and have multiple shipping addresses for items from a single order. In short, sabonnyc.com has become a state-of-the art shopping and gift giving site. That was not always the case....
Says Moran David, CEO of Sabon
At Sabon, we have always been taking great pride in our unique line of bath and beauty products and in our dedication to service excellence. So offering customers around the country easy online access to our products seemed like a no-brainer. We soon realized, however, that we needed more than a simple ecommerce website to succeed.
Our site, just like our brand, had to meet top quality standards. It had to house a great variety of products and offer maximum user comfort -- for our customers on the front-end, as well as for our administrators on the back-end.
When our first attempt at ecommerce fell short of expectations, we called on ECommerce Partners to get the job right. They provided us with end-to-end services: from initial ecommerce consulting, to site development, to integration of third party applications. Today, they remain in charge of our site analytics, our SEO campaign, and our continuous site improvements.
As for the results: Boy, they’ve really paid off! Traffic and conversion rates have literally shot up since our new site went live.
Now we are planning the next online project with ECommerce Partners. What’s great about them: they’re fast, reliable and knowledgeable in their field. And they make it their business to understand yours and help you reach your full potential online.” Moran David, CEO of Sabon
Story:
Eager to capitalize on the benefits of the web, Sabon set up an ecommerce shop early on. It had a number of problems: Customers struggled with an ambiguous navigation, multiple performance problems, and a cumbersome checkout process – all leading to massive cart abandonment and missed revenues. On the back-end, things were not much better. Sabon’s original website was not integrated with general inventory and accounting, suffered repeated technical problems, and lacked scalability. Outdated graphics, a lack of personalization, missing features, and low visibility in search engines made marketing and branding results equally inadequate. In short, Sabon needed a complete overhaul of its existing online presence and called on ECommerce Partners for help.
Solution:
Together, Sabon and ECommerce Partners first outlined a number of project goals, including improving the user experience, promoting the brand, driving relevant traffic to the site, and growing online sales. Then ECommerce Partners extensively researched Sabon’s online needs, found that the site had a number of special requirements, and drafted a customized ecommerce strategy explaining how to elegantly meet them all.
Today, sabonnyc.com offers an advanced ecommerce platform with seamless POS integration for automatic inventory distribution between stores, website, and warehouse. Visitors shop by product type, ingredient, and scent, or gather ideas by checking out best sellers and new arrivals. They can navigate the site in an intuitive manner, click on a specific item to read up on it, and access the very popular online gift boutique to get gift ideas. Check out is fast and offers multiple conveniences. A case in point: Customers can place a single order, and have items shipped to various addresses as needed – a great feature for people who want to pamper both themselves and their friends! The site also supports customized address books for future reference. To drive traffic to the site, ECommerce Partners first researched and defined Sabon’s current and foreseeable SEO needs and analyzed the effectiveness of its keywords before implementing the results in a continuous, state-of-the-art SEO campaign. Special rewards, such as free samples, help to convert visitors into customers; cross-selling and up-selling features spell customer care and long-term retention. The site’s performance is now monitored on a regular basis with online metrics measuring traffic, stickiness, conversion and retention rates.
Success:
The new site is exceeding expectations. With higher search engine visibility, more traffic and conversions, better brand recognition, and larger ticket sizes, revenues have soared both online and in stores. At the same time, operation costs have come down.
Sabon enjoys its thriving ebusiness and continues to work with ECommerce Partners for support and maintenance, hosting, and Internet marketing.
Services:
To date, ECommerce Partners has provided Sabon with the following services:
- Methodology
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- SDC (SEO Development Component)
- Keyword Effectiveness Research
- Ecommerce Development Module for Custom Cart Features
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- Unlimited Catalogue Management
- Secure Shopping Cart
- Payment Processing
- Shipping and Fulfillment
- Analytics
- Product Review
- Offline Store Manager
