Building successful businesses online.
Paper Presentation
Paper Galore!
Scoop:
Are you looking to create that perfect wedding invitation for your special day? Or do you need a folder in just the right shade of blue to submit that big presentation to your client? Whatever your paper good needs, Paper Presentation is here to fulfill them. The company offers a wide selection of standard, recycled and exotic papers, wedding and party invitations, envelopes, tags and more. You can buy them all at Paper Presentation's superstore in New York City, where a knowledgeable, friendly staff will help you find exactly what you're looking for. And now you can enjoy the same type of purchase convenience online. Paper Presentation is developing a website that emulates the in store-experience, allowing you to browse the vast catalogue of goods from the convenience of your home or office, and select the right products for your specific needs.
Story:
Paper Presentation recognized the benefits of going online early on. A strong ecommerce site would attract customers outside the store's geographic reach, display the company's vast selection, and unleash new sources of revenue. But the company's first online initiative fell short of expectations. Unwieldy and cumbersome, the site lacked navigational clarity, search support, and personalization. It looked bland and was unable to support growth. Traffic, leads and conversions remained low. In short, Paper Presentation knew it wanted more. That's when it called on ECommerce Partners.
Solution:
Together, Paper Presentation and ECommerce Partners defined the following goals: improve the user experience, enhance online branding, and boost revenues.
To achieve these goals, ECommerce Partners overhauled the current website offering clearly organized home category and product pages, streamlining the navigation, improving the site's search functionality, and accelerating checkout. ECommerce Partners also updated the site's design, enhanced the quality of all the visuals, and gave the pages an inviting look and feel. In all of this, ECommerce Partners leveraged ERS (Ecommerce Requirement Specifications), its proven, proprietary methodology to create a sound ebusiness platform geared to pay off quickly and with lasting effect.
Success:
While the project is still in progress, it has already produced some impressive results. www.PaperPresentation.com has become an easy-to-use and easy-to-navigate website packed with information and visuals to highlight the company's vast product portfolio. It also offers enhanced options for personalization. Today, an account is created, as soon as someone places an order. Shoppers can view the items in their basket, check out, and return to the site to review their account status. It is a win-win situation for all parties involved. Customers enjoy an organized, easily accessible overview of their dealings with Paper Presentation; and the company benefits from its newfound ability to track orders and customer data online. The site now offers the same friendly and pleasant shopping experience customers are used to receiving at the Paper Presentation Super Store in NYC, while generating additional revenue for the company.
Services:
To date, ECommerce Partners has provided Paper Presentation with the following services:
http://www.paperpresentation.com
