Building successful businesses online.
Oz Cleaning
The Wizard of Lead Generation
Scoop:
Want to have your home or office professionally cleaned? Need regular janitorial services? Must clear up debris after or fire damage? Have to thoroughly disinfect post construction zones? For all that and more, call on the “Wizard of Cleaning.” OZ Cleaning offers professional cleaning services for every need and every surface, including wood, carpets, upholstery, tiles and more. To view Oz Cleaning’s diverse services, get a free estimate’ and learn more about the company’s dedication to quality work and outstanding customer care, you can now go to www.ozcleaning.com.
Story:
Oz Moving & Storage, a successful moving company based in New York, knew that its business would benefit from branching out to the cleaning space. After all there are valuable synergies between moving to a new space and having it professionally cleaned. That’s why they created Oz Cleaning. To spread the word and attract interested clients, the company decided to develop a separate website for its new cleaning business. A professional lead generation site, it would have to offer a clear services overview and numerous activation items to encourage prospects to enter their contact data. It would also have to present a clean look and feel to generate trust in the brand as a powerful cleaning service. Oz Moving & Storage had previously commissioned ECommerce Partners to create a flash animation for their moving business. Thrilled with the results, Oz called on ECommerce Partners again to create their new cleaning website.
Solution:
Together, ECommerce Partners and OZ defined several objectives for the new site, including driving relevant traffic, generating leads and promoting the Oz Cleaning brand. Then ECommerce Partners developed a site that is both easy to use and pleasant to browse putting all relevant information at the visitor’s fingertips.
With its modern, uncluttered design, and its no-nonsense content, the site effectively supports the brand identity of Oz Cleaning, as a high-quality, customer-friendly cleaning service. Multiple customer activation points, such as the “Get a free Estimate” feature, encourage browsers to enter their contact information and list their requirements. The site also prominently features Oz Cleaning’s contact information for customers who prefer to directly get in touch with the company.
Success:
Since its inception the site has effectively supported cross-selling between Oz Moving & Storage and Oz Cleaning. At the same time, www.ozcleaning.com also keeps generating relevant leads for the company’s moving and storage services boosting the company’s bottom line.
Services:
To date, ECommerce Partners has provided OZ Cleaning with the following services:
- Ongoing
