Building successful businesses online.
MyEyeglassCase.com
The Hard Case for Taking a Business Online
Scoop:
Tired of the same old nondescript, black eyeglass case? Searching for a holder that protects your glasses, while looking stylish and sophisticated? Go to MyEyeglassCase.com. The site offers a wide variety of beautiful choices, ranging from hard cases to pouches, to handbag cases.
All are manufactured by Optical Case. A household name since the early 1990s, Optical Case used to cater exclusively to the B2B arena. With MyEyeglassCase.com, the company has now also established itself as a premier online retailer.
Says Jem Gapud, Director of Ecommerce of Optical Case
“When we decided to sell directly to the end user, we looked for a partner to help us build a successful ebusiness. We approached ECommerce Partners based on a personal recommendation. Another online retailer had experienced a massive up-tick in sales after using their services. Boy, were we happy we took his recommendation! With www.MyEyeglassCase.com, ECommerce Partners has opened additional revenue channels for us.” Jem Gapud, Director of Ecommerce Optical Case U.S. Ltd
Story:
For many years, Optical Case focused exclusively on the B2B market. Later, though, the company sensed increasing potential in retail and decided to cater to end users as part of an overall expansion strategy. At this point, ecommerce seemed like a natural choice, but Optical Case had no experience in selling goods online. In 2007, they hired the Internet expert, ECommerce Partners. The rest is history.
Solution:
ECommerce Partners started with ERS (Ecommerce Requirement Specifications), the agency’s proven, step-by-step methodology to ensure ebusiness success. Consisting of three phases -- research & strategy, planning, and information architecture -- ERS leverages ECommerce Partners’ unique Internet and business expertise and serves as a blueprint for thriving ecommerce sites.
Together, Optical Case and ECommerce Partners defined the following project goals:
- Build an ebusiness that attracts and retains customers
- Drive relevant traffic to the site
- Grow online sales
ECommerce Partners then focused on branding, creating a logo and a website that uniquely matched and complemented the stylish products. A user-friendly interface, a clear intuitive navigation and tantalizing product visuals combined to offer an enjoyable, easy user experience. Custom cart features, including a secure shopping cart and the ability to write and read product reviews, further enhanced this experience. To boost awareness and drive traffic, ECommerce Partners launched an advanced SEO campaign.
Success:
The project took only four months from start to finish and instantly put Optical Case on the map as a leading retailer for eyeglass cases. Today many eyeglass wearers consider MyEyeglassCase.com one of their favorite online destinations. In fact, the site ranks first in Google organic results for the keyword “eyeglass case.” Scoring double-digit gains in traffic and sales with increased ticket sizes and top conversion rates, month after month, www.MyEyeglassCase.com continues to exceed expectations.
ECommerce Partners is in charge of support & maintenance, as well as hosting and will be available to take Optical Case’s online success to the next level in due course.
Services:
To date, ECommerce Partners has provided Optical Case U.S. Ltd with the following services:
- Methodology
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- ERS (Ecommerce Requirements Specifications)
- SDC (SEO Development Component)
- Ecommerce Development Module for Custom Cart Features
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- Secure shopping Cart
- Product Review
- Ongoing
