Building successful businesses online.
My Home
Building Online Success for General Contractor
Scoop:
Have you ever renovated a home or office? Then you know how time consuming and involved the process can be. Enter MyHome, a general contractor dedicated to turning renovation projects into hassle-free, enjoyable experiences. Whether you want to paint your house, remodel your kitchen or install new flooring in your office, MyHome can help. A one-stop-shop for renovation projects big and small, the company provides interior design and construction services as well as appliances and building materials. In addition to maintaining multiple showrooms in New York and New Jersey, MyHome also runs an advanced website to maximize customer convenience. Users can go online to get targeted information, review services, pick appliances and materials, and request personalized quotes and consultations.
Says Mayan Metzler, Co-Founder of MyHome US
“We wanted to create an online presence that would convey our commitment to hassle-free, top-quality renovations, and offer outstanding customer support. Our goal was to specifically target the New York metropolitan area and grow our business there. With ECommerce Partners at our side, we have been doing just that. Thanks to their PPC campaign, for example, we now generate 400% more leads per month on our advertising dollar than before signing up. With such an incredible ROI, monthly fees amortize at the speed of light.” Mayan Metzler, Co-Founder of MyHome US
Story:
Initially MyHome maintained a low-tech, lead-generation site. Large, unwieldy, and difficult to navigate, the site had poor traffic and conversion rates. It also did little to support the brand and its commitment to quality, reliability and maximum user convenience. The executives at MyHome knew they needed a change and called on ECommerce Partners to help them revamp their online presence, catering specifically to busy New Yorkers.
Solution:
Together MyHome and ECommerce Partners analyzed the existing problems, devised a new e-strategy and defined the following goals: increase visibility, improve user experience, create awareness for the company’s dedication to quality and user comfort, drive relevant traffic to the site, and generate quality leads. To meet these goals, ECommerce Partners developed a completely new online presence with an easy, intuitive navigation, and an impressive look to match MyHome’s standards in aesthetics and workmanship. Throughout the design process, ECommerce Partners worked closely with MyHome executives to achieve the perfect visual presentation for the high-end construction site. Rather than templates, ECommerce Partners used custom pages, each featuring unique content and design. The new website was carefully designed to cater to search engines focusing in particular on themes that resonate with customers in the renovation industry. With convenient forms to request an estimate, schedule an appointment or simply ask for a brochure, MyHome now engages and binds customers in every phase of the purchasing process.
Success:
Today, MyHome US continues to thrive online. Highly advanced SEO and PPC campaigns have dramatically increased the site’s visibility and now deliver 400% more leads per month than before. With conversion rates of 5% and more, My Home US’s online project features a high, measurable ROI. Ecommerce Partners continue to work with MyHome offering support and maintenance, hosting and search engine marketing services.
Services:
To date, ECommerce Partners has provided MyHome US with the following services:
- Methodology
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- WRS (Website Requirements Specifications)
- SEO Discovery Phase
