Building successful businesses online.
Mocca
Creating a Trendy Online Vibe
Scoop:
What are you in the mood for... a great cup of coffee, a gourmet meal, an exotic drink, or perhaps just good music and lots of ambiance? Whatever you feel like, Mocca Lounge, the trendy joint in hip downtown Manhattan, is the perfect venue for you. With its cool design, award-winning coffee, and culinary excellence, Mocca has become famous far beyond its Tribecca neighbourhood.
To get a taste of Mocca's special vibe, you can go to www.MoccaLounge.com, view the pictures, take a tour, and get a real feel for the flavour of the place before booking a table, or placing an order online.
Says Ori Raz, CEO Mocca:
"Mocca is known for its great atmosphere at all times of day. Wether you come for a morning espresso fix, a dinner extravaganza, or a late-night drink, you will quickly come to appreciate Mocca's own, very special vibe. We wanted to project this vibe to people all over New York and decided that the best way to do that would be to create an online presence. We had very high expectations in terms of design and content. We wanted our site to look as trendy and feel as inviting as our lounge. And we wanted it to reflect a mood rather than simply displaying food items. We searched for real Internet creatives, but it wasn't until we saw www.7Designers.com, ECommerce Partners own creative site, that we felt we had found the perfect match. ECommerce Partners combined edgy design with cool technology and shrewd business sense to build a site for us that perfectly reflects Mocca's flair. We are thrilled wih the results, and so are our customers."Ori Raz, CEO Mocca
Story:
Even before going online, Mocca was a happening Tribeca local, with a loyal following. But managers felt that the downtown gem had potential for a much broader reach. They started looking for an interactive agency that would have the creativity, expertise, and business savvy to make their broad vision an online reality. Enter ECommerce Partners.
Solution:
Together ECommerce Partners and Mocca defined a number of project goals, including designing a creative flash site, driving relevant traffic, launching an innovative marketing and social media campaign, and promoting Mocca as the premier destination for breakfast, lunch, dinner and drinks.
To really understand the atmosphere that is so particular to Mocca Lounge, ECommerce Partners first sent a project team to spend time on-site. Needless to say, it was an experience everyone relished. But it was also one that inspired ECommerce Partners to create a truly exceptional online home for Mocca. Featuring attractive pictures of the lounge during different times of day, with bankers reading the paper while sipping their morning coffe, young professionals mingling for drinks after work, and couples falling in love over late-night martinis, the hompage manages to convey Mocca's diversity and particular flair. A virtual tour lets visitors further enjoy the stylish decor. There is shock-full of information on how to book parties and private events and when to enjoy happy hour prices. Online visitors can check out menu choices and prices, and they can order food for home delivery. While using flash and other sophisticated technologies, www.MoccaLounge.com downloads quickly and never feels overpowering. It is fresh, trendy and inviting, just a its physical counterpart.
Success:
The site has become a resounding success. It instantly conveys Mocca special vibe, offers a host of information, and attracts ever more visitors to the lounge. Indeed brand visibility has increased so rapidly that it has become a challenge to find a table during lounge "rush hour." As for the "order online" feature: it is worth its weight in gold. ECommerce Partners continues to work with Mocca offering support and maintenance as well as hosting services.
Services:
To date, ECommerce Partners has provided Mocca with the following services:
- Ongoing
