L’occitane
L’Occitane has been making all-natural bath and body products infused with the essence of the south of France for 25 years. In that time, founder Oliveir Baussan has grown the L’Occitane into a global powerhouse while holding firm to the brand’s core values of sensorality, authenticity, and respect.
The challenge:
The design team at ECommerce Partners drew from the same well of inspiration as L’Occitane—Provence, the Mediterranean, Nature—to create a clean, fresh, wholesome, and rustic website that projects and complements L’Occitane’s brand image while incorporating ECP’s signature emphasis on usability-listening-to-customers-have-limits and technical sophistication. The site’s layout quickly and smoothly guides customers through the shopping process, from the products they want, to the order and checkout pages, and finally “out the door” with a smiles on their faces.

