Building successful businesses online.
Israel Vacation Homes
Showcasing Your Home Away from Home
Scoop:
Israel Vacation Homes offers fully furnished, one and two-bedroom luxury rental apartments. Located in the beautiful beach town of Herzliya on the coast of the Mediterranean Sea, the apartments feature a host of amenities, including swimming pools, terraces, and a 24-hour door attendant, as well as fully equipped kitchens, towels and linens. Rentals are available for any duration with price discounts for longer stays.
Israel Vacation Homes also maintains www.israelvacationhomes.com, a state-of-the-art online presence where tourists can view pictures of the apartments and the location, check rates, get general information, and contact reservations to book their next vacation home.
Says Michal Shulman, CEO of Israel Vacation Homes:
At Israel Vacation Homes, we wanted to offer customers a luxurious yet affordable alternative to four and five-star hotels. We knew our spacious, convenient apartments in the heart of Herzliya would be of interest to travelers from all over the world. To get the word out, we decided to create an online presence that would drive relevant traffic and ensure conversions. We had worked with ECommerce Partners before on a different website and had witnessed their Internet know how, dedication and business acumen first hand. So we went straight to them for our new site, and we were not disappointed. www.israelvacationhomes.com scores top traffic and conversion rates and has become a real moneymaker for Israel Vacation Homes. Michal Shulman, CEO of Israel Vacation Homes
Story:
Israel Vacation Homes started out with no website at all. But it soon became clear, that the company needed a strong online presence, one that would not only show off the beauty of the apartments and the splendor of their surroudings, but also convey reliability, and put information on rates and availabilities right at the travelers’ fingertips. The website also had to feature multiple user activation items and gather relevant visitor data. Finally, it had to be scalable since the company was planning to expand the number of units, and add additional apartments in other locations throughout Israel. In short: The new Israel Vacation Homes site would had to excel in terms of user comfort, visual appeal, and online functionality.
Solution:
ECommerce Partners and Israel Vacation Homes started by defining a number of goals for the website including driving relevant traffic, generating targeted leads, and effectively addressing tourists traveling to Israel
ECommerce Partners then created a bilingual English and French site that portrayed Israel Vacation Homes as a premier destination for tourists. The waved logo, blue and white hues, and colorfoul pictures all evoke associations of a relaxing beach vacation in the Holy Land. With its simple, clear navigation, ample information on Herzliya, and detailed guest testimonials, the site builds credibility and trust.
It also offers advanced functionality. On the front end, visitors can browse the selection and quickly zero in on the apartment of their dreams checking rates and availabilities. On the back end, administrators enjoy a flexible infrastructure that easily scales to include future vacation homes and cities, as needed.
As requested, ECommerce Partners also included scores of user activation items, including a clear, concise vacation planer on the homepage, special offers, an option to email site information to a friend, and an invitation to join the "prefered guest group."
Success:
Since its inception, the site has consistently been exceeding expectations. With over 85% occupancy throughout the year, Israel Vacation Homes has become a booming business – due in large part to its effective online presence that boasts top traffic and convesion rates. In fact, online demand has been so high that the company is now adding additional properties in Herzliya along with apartments in other Israeli cities, including Tel-Aviv, Jerusalem and Netanya.
Services:
To date, ECommerce Partners has provided Israel Vacation Homes with the following services:
- Ongoing
