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Search Engine Optimization (SEO)

Home > Case Studies > Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

We swear by our process because it works!

The examples show the effectiveness of an SEO campaign with ECommerce Partners. We promoted a number of keyword themes for each client to reach the first page of organic search results, local results and/or Google Product Search. Please note, search results can fluctuate daily, and can be slightly different for each user. Be sure to log out of your Google or Yahoo account as this will affect the rank shown. These results were updated May 26, 2009.

Organic Search Results

David’s Cookies (DavidsCookies.com)

David’s Cookies has been in business since 1979 and shifted focus to the wholesale & food service (hotels & restaurants) model over the past 15 years. Recently, they made a big push to become competitive in the online space for retail cookie delivery.

The Challenge

  • Develop an SEO program focusing on product-related keywords to acquire new retail customers online.
  • Garner results from the top keywords as well as the long tail of search engine optimization (3, 4 & 5 word phrases).

The Solution

  • As part of a comprehensive internet marketing campaign, overall traffic has more than quadrupled over the course of two years. In addition to top rankings on Google & Yahoo for the main keywords, this campaign yielded thousands of long tail search results with very high conversions.

Promoted Keyphrase

Google

Yahoo!

Cookie dough

Page 1

Page 1

Cookies delivered

Page 1

Page 1

Gourmet cookies

Page 1

Page 1

Fresh baked cookies

Page 1

Page 1

Cookie gift basket

Page 1

Page 1

Brownie gift baskets

Page 1

Page 1

Cookie of the month

Page 1

Page 1

Jildor Shoes (Jildor.com)

This designer shoe company has been in business for over 60 years, with several bricks and mortar stores in Long Island. They offer an extensive selection of shoes and wanted to expand their ecommerce presence through an aggressive SEO campaign combined with a top converting design by ECommerce Partners.

The Challenge

  • Focus on search engine rank for top converting brands like Marc by Marc Jacobs, Tory Burch, Michael Kors and Bernardo.
  • Increase overall traffic as part of an aggressive customer acquisition campaign using industry specific key-phrases such as womens shoes, designer shoes and evening shoes.

The Solution

  • Our optimizing campaign centered around high performing themes in this niche. This SEO campaign was seamlessly integrated with a well converting website for the perfect combination of design and search marketing. In addition, off-site articles, directory listings and links drive this website to the top of Google’s rankings.

Promoted Keyphrase

Google

Yahoo!

womens designer shoes

Page 1

Page 1

womens shoes

Page 1

Page 4

designer shoes

Page 1

Page 1

designer footwear

Page 1

Page 1

tory burch flats

Page 1

Page 1

tory burch reva

Page 1

Page 1

ed hardy shoes

Page 1

Page 4

women's dress shoes

Page 1

Page 5

marc jacobs shoes

Page 1

Page 2

evening shoes

Page 1

Page 5

daniblack (daniblack.com)

This contemporary shoe company is a trend setter in the fashion industry. They offer an extensive selection of shoes and wanted to increase their brand recognition through an aggressive, brand driven SEO campaign.

The Challenge

  • Build brand awareness for daniblack shoes across a variety of product types.
  • Gain real-estate above reseller listings across the search engines to increase direct-to-consumer sales.

The Solution

  • We pushed an aggressive campaign with various keywords combined with the daniblack brand name. The result was a shift in consumer traffic directly to their website.

Promoted Keyphrase

Google

Yahoo!

daniblack shoes

Page 1

Page 1

daniblack

Page 1

Page 1

womens designer shoes

Page 2

Page 70

designer casual shoes

Page 1

NA

stylish shoes for women

Page 2

NA

Sabon (SabonNYC.com)

Sabon is an upscale bath & body shop located in New York City. They’ve been in business for over 25 years and provide products made with natural herbs and botanicals and tantalizing scents. They do not test products on animals and support green living using recyclable packaging and biodegradable packing materials.

The Challenge

  • Design, develop and market a website from the ground up using an aggressive search marketing campaign centered around highly competitive search terms in their vertical.
  • Build a strong online brand in the NYC area and around the country using these keywords and phrases.

The Solution

  • We achieved peak performance for this elegant ecommerce website through a well-thought design and search-optimized navigation, content and links.

Promoted Keyphrase

Google

Yahoo!

shower oil

Page 1

Page 1

bath products nyc

Page 2

Page 1

square candles

Page 1

NA

bath fragrance

Page 1

NA

ECommerce Partners (Ecommercepartners.net)

Based in the heart of New York City, ECommerce Partners is a full-service interactive agency that focuses on building brand awareness, increased revenues and business development online. Our web solutions have been sought after by Fortune 500 companies as well as mid-sized companies looking to aggressively expand their market share on the internet.

The Challenge

  • Competing with sites that are themselves experts in Search Engine Optimization using extremely competitive keywords.
  • Obtaining local placement to increase face-to-face meetings with their clients in NYC as well as the New York metropolitan area.

The Solution

  • Through an extensive SEO campaign, ECommerce Partners is a top ranking website both nationally and on the local level.

Promoted Keyphrase

Google

Yahoo!

ecommerce design

Page 1

Page 1

ecommerce solution

Page 1

Page 1

custom website design

Page 1

Page 1

custom ecommerce

Page 1

Page 1

ecommerce website development new york

Page 1

Page 1

ecommerce new york

Page 1

Page 1

ecommerce agency new york

Page 1

Page 1

ecommerce website new york

Page 1

Page 1

new york web design

Page 1

Page 1

Local Search Optimizer

BostonMarket.com

The ultimate in convenience, Boston Market delivers your order and set up the entire meal for you.

The Challenge

  • local search presence for local restaurants and catering.

The Solution

  • We recommended our Local Search Optimization product. The image below tell the entire story: 7 out of the 10 first results for the keyword “catering New Jersey” are held by our client.
Google

PublicStorage.com

The Challenge

  • compete with U-Haul on the keyword “Self storage Houston”

The Solution

  • We recommended our Local Search Optimization product. The image below tell the entire story: 8 out of the 10 first results for the keyword “Self storage Houston” are held by our client.
Google

Google Product Search: (Google Shopping)

BabySling.com

Wide catalog of baby slings and baby carriers from most popular manufacturers

The Challenge

  • Reach a larger audience through different SEM avenues and gain more real estate in the Search Engine Results pages; Google Shopping
  • Promote individual SKUs while showing price comparison together with other online retailers

Promoted Keyphrase

Google

EllaRoo Organic Ring Sling

Position 2

Beco Butterfly Baby Carrier

Position 2

Organic Cotton DIDYMOS Wrap

Position 1 and 2

Ergo Baby Back Pack

Position 2

Google
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