Building successful businesses online.
Baby Sling
Carrying Web-Only Retail from Concept to Successful Implementation
Scoop:
Finding the perfect baby carrying solution can be a challenge. Parents want a device that spells safety, comfort and style, and while each department store carries a few such products, none seems to provide a truly broad selection. Enter BabySling.com. The web-only retailer offers a huge variety of high-quality baby carriers, slings, and wraps; a treasure trove of information; and a truly convenient, enjoyable shopping experience.
Says Leeron Benesh, Director of Ecommerce Baby Sling
"We started BabySling.com because we saw a tremendous opportunity in the baby carrier niche. All over the United States, parents were signalling their increasing frustration with the limited offer available in stores. They were looking for one place that would offer a variety of choices so they could locate the perfect sling without having to run from one store to the next. Our idea was to build a site that would let them browse, compare, and shop baby carriers -- all from the convenience of their own home. While we were confident that the concept of an e-niche business would work, we also knew that it called for a sophisticated, ecommerce solution." Leeron Benesh, Director of Ecommerce Baby Sling
Story:
Once the idea for a baby carrier site was born, the ecommerce requirements became clear. The website needed to rival and even surpass stores in terms of user comfort. It had to offer an intuitive user interface, a convenient selection process, convincing visuals, a host of product information, safe and secure ecommerce functionality, and top customer service. Of course, it also needed to register well with search engines. And, since this was a new venture that had yet to prove its commercial viability, all had to be done on a limited budget. With these requirements in mind, ECommerce Partners went into full gear.
Solution:
Committed to building a successful e-niche business and continuously driving online sales, ECommerce Partners first secured a valuable company name and URL that would play well with search engines. Then the agency developed branding elements including a logo, a tagline, and numerous visual elements that conveyed BabySling.com’s commitment to safety and service. Next ECommerce Partners created a site that serves both as a guide and a shopping haven. It offers an uncluttered homepage, an intuitive navigation system, compelling pictures that show how to use each product, and clearly displayed prices for each baby carrier. Shoppers can quickly find the right product by style, brand, price and baby age. Alternatively, they can first browse special sections to view tips, detailed information, and product reviews. Check out is fast, secure, and hassle-free. Needless to say, ECommerce Partners also made sure to implement all necessary metrics to track the site’s traffic and sales progress.
Success:
At BabySling.com, the results speak for themselves. Since the launch of the site, traffic and conversions have mushroomed. Now that BabySling.com has proven its commercial viability, it is ready to take the next step integrating advanced functionalities, such as concept-based search and Auto Complete, database segmentation, shop together capabilities, and more.
Services:
To date, ECommerce Partners has provided Baby Sling with the following services:
- Methodology
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- SEO Discovery Phase (pre SEO)
- Keyword Effectiveness Research
- Ecommerce Development Module for Custom Cart Features
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- Unlimited Catalogue Management
- Secure Shopping Cart
- Payment Processing
- Detailed Site Traffic & Sales Reports
- Analytics
- Product Feeds to Multiple Sites
- Product Review
- Ongoing
- Varied Services
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- Custom Cart Featured/ Functionalities
- Analytics
