Building successful businesses online.
Baby Blankets
Finding the Perfect Fit
Scoop:
Babyblankets.com has a clear mission: educating consumers about baby blankets and helping them find just the right cover for their little ones. The site is set to become a treasure trove of information telling you when to use a blanket and what materials to select. At babyblankets.com, you will also be able to order customized blankets, choosing color, fabric and pattern, adding the baby’s name, and delivering a personalized message.
Says Leeron Benesh, Director of Ecommerce of Baby Blankets
We have a vision. We want to create an online shop for our specialty product, baby blankets, and use it to educate visitors about the different choices available, help them find the perfect model, and encourage product personalization. All we need is a team of Internet experts to turn our vision into a viable ebusiness. We had heard about ECommerce Partners and their expertise in creating successful ecommerce sites, and we decided to give them a shot. Our cooperation has started, and we couldn’t be more pleased with its progress. ECommerce Partners bring technical expertise and business savvy to the table… just what we need to turn our vision into reality.
Leeron Benesh, Director of Ecommerce of Baby Blankets
Story:
The founders of babyblankets.com pursue an ambitious goal. They want their venture to become the go-to destination for baby blankets online. Leveraging their strong domain name, they are looking to create an equally strong website. It should attract shoppers with information and visuals, display a very large inventory of ready-to-buy blankets in the most clear and appealing manner, and entice users to personalize their choices. This last requirement, in particular, involves technical as well as creative expertise. In general, when shoppers need to follow several steps, they tend to get frustrated and drop out in the middle. At babyblankets.com, however, the idea is to lead visitors from start to finish, engaging their attention and offering a fun, rewarding shopping experience throughout. The stakes are high, and ECommerce Partners happily takes on the challenge producing first, convincing results.
Solution:
ECommerce Partners is building babyblankets.com from scratch. Using soothing colors and cute pictures, the interactive agency is creating a warm, fuzzy look and feel, while including the most advanced ecommerce features available today. A case in point is the blanket personalization process, which is already completed. It includes four steps and gently guides users from selecting the embroidery, to choosing a payment processing option, and to confirming the design. ECommerce Partners first developed the user interface and information architecture, and then proceeded with the flash implementation to create a process that is both efficient and enjoyable. As usual, the agency applies its proprietary ERS (Ecommerce Requirement Specifications) methodology to systematically proceed with the research & strategy, planning, and information architecture phases ensuring the efficient implementation and lasting success of this new ebusiness.
Success:
While babyblankets.com is still a work in progress, it is already showing great promise. The website will be up and running shortly, and will offer a pleasant shopping experience. With systematic search engine marketing starting soon, the niche ebusiness is set for success.
Services:
ECommerce Partners is providing Baby Blankets with the following services:
- Methodology
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- ERS (Ecommerce Requirements Specifications)
- SDC (SEO Development Component)
